you never actually own a patek philippe meaning | patek philippe ad you never actually own a patek philippe meaning The memorable campaign helped establish the famous catchphrase, “You never actually own a Patek Philippe. You merely look after it for the next generation.”
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This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it . Although the “You Never Actually Own A Patek Philippe” tagline is still with us, strangely, and if I may say, sadly, we have seen an ever-growing group of customers follow it almost literally, from the moment of choosing their . You never actually own a Patek Philippe. You merely look after it for the next generation. 09.10.2019. The next chapter of the Generations campaign. New context, . In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next .
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Since 1996 we have been told that, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Known as “the generations campaign,” this .
The memorable campaign helped establish the famous catchphrase, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe’s ads, featuring fathers and sons and the line, “You never actually own a Patek Philippe”, suggests to audiences that owning a Patek watch isn’t a device for telling the time, but is in fact an heirloom that transfers . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek . The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."
“You never actually own a Patek Philippe,” runs the tagline. “You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Although the “You Never Actually Own A Patek Philippe” tagline is still with us, strangely, and if I may say, sadly, we have seen an ever-growing group of customers follow it almost literally, from the moment of choosing their next purchase to the second they sell it. . You never actually own a Patek Philippe. You merely look after it for the next generation. 09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. Since 1996 we have been told that, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Known as “the generations campaign,” this masterstroke.
Patek Philippe’s ads, featuring fathers and sons and the line, “You never actually own a Patek Philippe”, suggests to audiences that owning a Patek watch isn’t a device for telling the time, but is in fact an heirloom that transfers value across generations. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." “You never actually own a Patek Philippe,” runs the tagline. “You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."
The memorable campaign helped establish the famous catchphrase, “You never actually own a Patek Philippe. You merely look after it for the next generation.” This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Although the “You Never Actually Own A Patek Philippe” tagline is still with us, strangely, and if I may say, sadly, we have seen an ever-growing group of customers follow it almost literally, from the moment of choosing their next purchase to the second they sell it. .
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You never actually own a Patek Philippe. You merely look after it for the next generation. 09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. Since 1996 we have been told that, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Known as “the generations campaign,” this masterstroke. Patek Philippe’s ads, featuring fathers and sons and the line, “You never actually own a Patek Philippe”, suggests to audiences that owning a Patek watch isn’t a device for telling the time, but is in fact an heirloom that transfers value across generations.
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." “You never actually own a Patek Philippe,” runs the tagline. “You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."
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